Remember, you have the right to protest under the First Amendment. That right, though, does not protect you from the consequences of your actions. The NFL is learning this lesson the hard way. The organization's pocketbook is really hurting right now. Aside from mediocre ratings, the league has also lost major sponsors.

Steve Kalafer, who owns a series of auto dealerships in Flemington, NJ, has made the decision to part ways with the NFL as a sponsor. Kalafer also acts as the chairman for the 17 franchises that make up the Flemington Car and Truck Family.

In a statement, Kalafer states:

"The National Football League and its owners have shown their fans and marketing partners that they do not have a comprehensive policy to ensure that players stand and show respect for America and our flag during the playing of the National Anthem."

Kalafer has also said that multiple customers have asked him why his dealerships continue to sponsor the NFL in light of the protests. It stands to reason then that the decision was motivated just as much by business and brand image as it is by principle. That's how a business should work. Owners have the right to withdrawal sponsorship or endorsements if they feel it reflects badly on their own company.

With ratings and its reputation nosediving, the NFL seriously needs to closely examine its next course of action. The league should make it crystal clear that players have the right to protest for social justice all they want on their own time, but not on company watch. NBA owner Adam Silver was smart enough to realize this and made a statement affirming that players will be standing for the pre-game anthem.

Do you think NFL will soon learn its lesson, or will it continue to stick its head in the sand to appease to the SJW crowd?

 
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