The NFL isn't looking good. Its inaction in the wake of the players taking a knee has taken a toll on the once-beloved brand. Former loyal fans have made it clear that they love this country more than they love the NFL. Many are also calling for boycotts. Some stations are attempting to avoid the wave of backlash by skipping the showing of the national anthem.

So, how effective are the boycotts? Some boycotts actually have the opposite effect and end up elevating the brand or create counter boycotts in their wake. Unfortunately, for the NFL, this doesn't appear to be the case. The original boycott appears to have its intended effect. According to the latest Rasmussen Reports poll, one-third of adults surveyed indicated that they are now less likely to watch the NFL as a result of the player protests.

By contrast, just 13 percent indicated they would more likely watch football because of the protests. When you break down the percentage according to race, 28 percent of blacks are more likely to watch, compared to just 8 percent for whites. For non-black minorities (e.g. Hispanics and Asians), 16 percent said they would more likely watch.

Among the boycotts include a Facebook page called "Boycott the NFL." It has a pretty hefty following so far, garnering over 250,000 followers.

To the league's credit, it did open the game with a ceremony this past weekend honoring military members in observance of Veteran's Day. While a commendable move, it looks like the damage is already done and remediations may be a little too late.

The NFL's fate is an example of what happens when you trample on the flag and the millions of American patriots who hold this country dear to their hearts. Other sports leagues should take heed if their players ever attempt a similar stunt.

Does the NFL need to wake up before the ratings tank even further?

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