This is how the world of traditional motherhood ends -- not with a bang, not with a whimper, but with a soap ad.

Unilever, a leading maker of personal care products for men and women, wants consumers to think it knows what it means to be a "good mom" in its newest Dove commercial.

“We are both his biological parents,” says a biological male named Shea turned transgender woman. “You get people that are like, ‘What do you mean? You’re the mom?’ We’re like, ‘Yep. We’re both gonna be moms.’"

Tell that to Mother Nature.

Shea adds, “There’s no one right way to do it all."

But there are better ways that are less freakish and less confusing to children.

In the ad, the mothers are single, married, black, white, Asian -- even transgender -- ranging from a cattle rancher to tech executive and break dancer.

"There's so many ways to be a good mom," says one woman in the ad named Jackie, a rock climber.

"To #RealMoms everywhere, trust your way," reads the text capping the ad.

There you have it. A nice little slice-of-life marketing trial balloon assembled into a neat little package called Dove, developed by Unilever in 1957 and sold in more than 80 countries.

But Unilever isn't just trying to sell you a bar of soap. In a seemingly innocent and gently appealing way, they're telling you how you should live and raise your kids.

It's oh so subtle and oh so politically correct. And in the final analysis, the ad is pure poison to traditional family values.

But don't think for a minute Unilever's goal is to be politically correct.

Political correctness is but a corporate means to an end, and that end is to reach out and capture an entirely new, socially engineered demographic, and to cash in with a politically correct version of "motherhood."

"Moms are redefining what it means to be a good mom," a smiling young woman with platinum blond hair says in the ad.

Moms are doing no such thing. It's the message in the medium that's redefining what it means to be a good mother. And by including the word "good" in the message, consumers, like cattle, must surely follow, thinking they're doing the right thing.

It's a risky move on Unilever's part to challenge the fundamental nature of the traditional American family.

Surely, the company must be aware that Dove is not the only soap out there that gets you clean and probably costs less money.

Please share this on Facebook if the new Dove soap ad crosses the line with traditional family values.

Source: Daily Wire

 

 

 
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