Be forewarned before viewing this brief video by Proctor & Gamble that the stereotypes are on full display, between the races.

The African-American is depicted as a second class citizen, a victim that constantly needs to be reassured that he or she is worthy, while the white individual is so offensive that he’s never actually seen on the 2-minute video, however, depicted as a predator, ruthless, and exploiting.

Someone to be feared especially if you’re a black female driving an auto, and are stopped for a traffic violation by a police officer, you may never come home alive.

This is the same Proctor & Gamble that sells Cascade, Mr. Clean, Tide, Swifter, Downy and a plethora of products to both races and yet for whatever reason has decided to crawl back to the 50’s when water-canisters, police dogs, and “white only” signs defined America.

The breathtaking video dubbed “The Talk,” depicts contemporary parents in the year 2017, talking in hushed tones, almost fearful that they’ll be overheard by their “white overlords” about racism, and how the system is stacked against them, apparently former President Obama didn’t get the memo, neither did Jay-Z or Beyonce.


In another scene, a mother schools her young son on the use of the “N” word decrying; “It’s an ugly nasty word and you are gonna hear it. Nothing I can do about that.” And no doubt that young African-American child might indeed hear that “N” word coming not from a white individual but more likely from a black rapper or a member of Black Lives Matter.

The ad is part of Procter & Gamble’s “My Black Is Beautiful” campaign for which it promoted the hashtag “#TalkAboutBias” on social media.

However, it’s perhaps the most offensive depiction of a race imaginable. Moreover, the company’s director of global company communications Damon Jones said in a statement; “These real-life conversations about conscious and unconscious bias are too common in homes across the country and weigh heavily on parents and children of many different backgrounds. We take seriously the opportunity to spark dialogue on what we all can do to put an end to the harmful effects of bias, and motivate true change.”

Remarkably those words and the vile video produced by Procter & Gamble are light years apart…perhaps all the way back to the 1950’s.

Tell us in the comments below if you think Procter & Gamble will lose white customers after viewing this vile video?

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